gofundme
Project: Create an advertising campaign to overcome gofundme’s perception barrier as a platform exclusively for tragedy. The campaign includes a series of graphics to be used for social media and print, and a video series (scroll down!).
Insight: Funding is often a large source of stress and the key barrier between vision and execution.
Idea: gofundme funds life events.
This campaign will additionally launch a series of videos, like this one, that highlight various life events sponsored by gofundme. The emphasis will be on joy, growth and education.